Disciplines
UI Design
UX Design
Brand Strategy
Webflow Development
Asset Creation
Deliverables
Lead Funnels
Product/UI Design
Homepage
Content Pages
Brand Assets
Shopping around for the right loan can save consumers thousands of dollars in interest and fees. Unlike comparison sites which just show generic rates, Money.com.au shows real rates that are available to you based on your unique financial profile.
Form Flows
To understand the financial profile of users and determine their best loan matches, I worked with Money.com.au in creating a series of smart user flows. The goal was to minimise distraction and help get users through the journey as quickly and painlessly as possible.
User Journeys
To aid our understanding of the user experience, I created journey maps outlining each step in the user's journey from arrival to conversion. This served as a reference point around which all our teams' efforts could be aligned, for the creation of conditional logic, which I wrote in the front-end using jQuery, and also gave us important insight into the big picture of each users' journey, which in turn revealed opportunities for improving their experience.
Core Product
Once the user has completed the flow, Money.com.au finds their best loan matches and populates a page with their results, ranked from most affordable. I worked with Money in creating a responsive UI which effectively elevates key information while remaining clean and user-friendly.
Homepage
We redesigned the Money.com.au homepage around simpler, more focused messaging and aspirational imagery. We further amplified trust and engagement through social proof and interactive components and animations.
Content Pages
In addition to its core product, Money.com.au offers content pages to help educate Australians in financial literacy. The visual component of these pages were created around key SEO metrics to maximise usability.